We believe and admire the essence and good power of individuals and corporations and believe that the ones with social vision and purpose are the ones who are changing and improving the world. Business with purpose is undoubtedly our way of being and also a culture we want to catalyze and promote

We are committed in the conscious capitalism model and really believe that social vision, purpose and creativity are the backbone for the creation of sustainable businesses and a better society in the future.  Through our way of being and through the initiatives we create and promote, we always try to involve people and corporations in the conscious capitalism values and attitudes.  

At WIN World, we are committed in:

• identifying the purpose and putting it in the core of the organization
• developing strong responsibility with the society and the environment 
• finding the meaning and the purpose of each project within the company’s mission
• being a happy and creative team with excellent professional performance, accomplishing our clients’ goals and going beyond our clients’ expectations   
• constant learning throughout the organization 
• sharing knowledge and networks 
• setting up good relationships with all the stakeholders 
• making a good balance between idealism and pragmatism 

WIN World is a founding member of the Conscious Capitalism  Alliance. See: www.consciouscapitalism.com

 

About conscious capitalism

The past century was marked by unprecedented economic and technological development throughout the world. Capitalism has enabled most countries to sustain improvements in the lives of millions of people and corporations have gained an increasing influence in the world and on the wellbeing of society.

This increasing influence that corporations have in the world comes with great responsibility. Businesses do not stand alone in society and have the power to further improve the lives of all its stakeholders.

Having a conscious business model not only is the right thing to do but is what the customers, the market and the world are demanding.

 

In a world where products and services are being commoditized, differentiation is becoming harder to sustain. People are looking for a more meaningful life and are becoming increasingly demanding as customers and employees. The organizations that they work for and the products that they buy, must have a higher purpose in alignment with their principles and values.

The new Conscious Consumer, with the power of the markets, is driving businesses to become Conscious Businesses. It is the era of Conscious Capitalism.

In Conscious Capitalism, the business has a deeper purpose beyond maximizing profits and shareholder value. The business is managed to optimize value for all of the interdependent stakeholders. Conscious Capitalism is simply the larger ecosystem of Conscious Business.

Conscious Capitalism will become the dominant economic paradigm in the twenty-first century because Conscious Businesses have stronger competitive advantages versus traditional business and have the tremendous capacity to change the world.

 

“We the people have the power to heal capitalism; Conscious Capitalism has the power to change the world.” Patricia Aburdeen, Author Megatrends 2010

In line with the Conscious Capitalism Alliance, a Conscious Business is built on three core principles:

• deeper purpose: Recognizing that every business has a deeper purpose than merely profit maximization, a Conscious Business is clear about and focused on fulfilling its deeper purpose
• stakeholder model: A Conscious Business focuses on delivering value to all of its stakeholders and works to align and harmonize the interests of customers, employees, suppliers, investors, the community, and the environment to the greatest extent possible
• conscious leadership: In a Conscious Business, management embodies conscious leadership and fosters it throughout the organization. Conscious leaders serve as stewards to the company’s deeper purpose and its stakeholders, focusing on fulfilling the company’s purpose, delivering value to its stakeholders, and facilitating a harmony of interests, rather than on personal gain and self-aggrandizement. Conscious leaders cultivate awareness throughout their business ecosystem, beginning with themselves and their team members, and moving into their relationships with each other and other stakeholders

 

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