28 May CELEBRATING 10 YEARS. LET’S GO THEN!
And here we are, celebrating 10 years in 2018!
10 years marked by unlimited dreaming, endless curiosity, focused research, positive and meaningful global network of friends, partners and clients and a great drive for the creation of projects that can impact thousands or millions of lives worldwide. Yes, this is what we stand for: inspiring leaders and corporations to go big, create wealth and impact the world.
Since the beginning of our journey, we assume ourselves as a forward-thinking company, with the mission of inspiring leaders and organizations for the future. We explore, analyze and organize trends and knowledge for leaders – by studying and understanding context, challenges, opportunities, corporations’ goals, business strategies, leaders’ minds and human behaviors – and then create and produce inspiring contents, events and media projects to ignite change and new ways towards better and greater individual and collective growth.
And we’ve been doing all this with tremendous passion, determination, big thinking and special care for details. Indeed, we believe all the aspects are key in a challenging industry characterized by creativity and precision.
Times were not always easy, but they were for sure always of amazing learning, experimentation and enrichment – individually and collectively, personally and professionally, both inside and outside the company. We have always sought to change before we had to, and over time we have discovered that our curiosity, nonconformity, openness to change, and agility kept us up with time, and sometimes even placed us ahead of time. Our clients, speakers, partners, suppliers and friends challenged us in a million ways and we are so happy and grateful for that. But the reverse is also true. We are very happy that we have managed to challenge our clients, speakers, partners, suppliers and friends in a million ways too, always in search of excellence, always looking to make way for growth and to inspire the future. Together.
So what now?
Now, a new change is coming. Today we are pleased to present our new logo. And why is that? Let us share with you a bit of our brand story and the new dynamics we are looking for.
Since the beginning of our story, our brand, which is also the name of our company, reflects an inner ambition: to win world.
And we expressed this ambition clearly in this logo:
We found this logo quite powerful and emblematic and it was a good way to start the journey but it happens that today, after 10 years of existence, we realize that our world is much larger than the planet itself – our world and the new worlds we want to give to the world have unlimited expressions and meanings. Being so, we believe that a simplification of our logo will empower it to represent larger ideas, to invoke new senses and to provoke new feelings. Now, more than ever, we believe that simple is beautiful, simple is meaningful, simple is too simple, simple is too big.
So, here is the new logo of WIN World:
Like it? We hope you do!
Stendhal once said that only great minds can afford a simple style. In our case, we believe that, today, more than ever, the simple and the simplicity of our style can in fact inspire great minds, disruptive ideas and non-obvious connections to emerge, which is wonderful.
But there is more:
Simple is also agile. And we live in the age of agility, so we need an agile logo.
Simple is also versatile. And we need a logo with a chameleonic potential to accept, respond and integrate very easily the changes, elements, aspects, moments, trends, facts and figures of our time.
Simple is dynamic. And we need a very dynamic brand to play big, bold and wild.
And this is it, as simple as that. We are deploying our best efforts so that our new brand keeps surprising you over time. There will be unexpected combinations of our logo together with amazing and inspiring stories carefully selected and curated by WIN World.
For now we will just unveil the special edition developed for our 10th anniversary:
We believe it’s simple, straitghforward, powerful.
10 years, 10 circles forming a story.
And under this motto, a lot more will come soon!
Let’s stay in touch, let’s celebrate, let’s be together, let’s think new things, let’s make new projects.
As simple as that.
Let’s go then!
Carlota, May 28, 2018.