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Over the course of the last 10 years WIN World has been involved in many different content researches for very different projects.  We could even say that for the 112 projects we had so far, we had as well 112 research and knowledge organization works associated.  It’s true: we love studying! And of course, we particularly love ambitious, curious, thought-provoking, and bold topics. We research, explore, analyze, organize, mature, digest and summarize trends and knowledge for leaders and audiences – we study and tackle all the different angles of a certain topic, understanding its context, challenges, and opportunities, the goals, business strategies, leaders’ minds and human behaviors at stake – and then create and produce inspiring contents with different application such as events and media projects to ignite change and new ways towards better and greater individual and collective growth.

For this 10-years series, let’s pick 10 out of all those fields of study and share a bit, just a bit, of what each one is about.  And again, we love what we do and we love all our studies which means that the selection done for this post represents a very small portion of what is in our hearts. And once again we weren’t able to fit on 10, so we bring an extra subject. Let’s make it 11 then 😉

In random order.




WIN World was a founding member of Conscious Capitalism Alliance, in 2010. We are totally in love with conscious capitalism and try to apply principles and actions as much as we can, not only in our way of being and playing, but also by inspiring our clients as much as we can on the development of corporations and businesses with higher and higher purposes.

As from the Conscious Capitalism Inc website, here we share some major ideas.

Conscious Capitalism is a way of thinking about capitalism and business that better reflects where we are in the human journey, the state of our world today, and the innate potential of business to make a positive impact on the world. Conscious businesses are galvanized by higher purposes that serve, align, and integrate the interests of all their major stakeholders.

The practice of Conscious Capitalism is based on Four Principles: 1. Higher Purpose; 2. Stakeholder Orientation; 3. Conscious Leadership; 4. Conscious Culture

Conscious Capitalists believe that free enterprise capitalism is the most powerful economic system for social cooperation and human progress ever conceived – when practiced consciously. Conscious Capitalism produces businesses that are good, ethical, noble and heroic. These ideas are further explained in the Conscious Capitalist Credo:

“We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity. Free enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. But we can aspire to even more.

Conscious Capitalism is a way of thinking about capitalism and business that better reflects where we are in the human journey, the state of our world today, and the innate potential of business to make a positive impact on the world. Conscious businesses are galvanized by higher purposes that serve, align, and integrate the interests of all their major stakeholders. Their higher state of consciousness makes visible to them the interdependencies that exist across all stakeholders, allowing them to discover and harvest synergies from situations that otherwise seem replete with trade-offs. They have conscious leaders who are driven by service to the company’s purpose, all the people the business touches, and the planet we all share together. Conscious businesses have trusting, authentic, innovative and caring cultures that make working there a source of both personal growth and professional fulfillment. They endeavor to create financial, intellectual, social, cultural, emotional, spiritual, physical and ecological wealth for all their stakeholders.

Conscious businesses will help evolve our world so that billions of people can flourish, leading lives infused with passion, purpose, love and creativity; a world of freedom, harmony, prosperity, and compassion.”

Enjoy and embrace!




Collaboration is for sure one of the most critical competences to play on the 21st century. And if a corporation’s culture doesn’t let collaboration to flow, if departments or teams do not share knowledge and practices with each other, if people are still working in silos, then immediate action is required.

As Ibarra and Hansen mention in their joint article published at HBR in 2011 “Managers, employees and business people today are working more collaborative than ever before, not just inside the companies but also with suppliers, customers, governments and universities.” And there is no other way to be.

Today, more than ever before, as Conerly, R., Kelley, T., Myers, E., Ryan, M. & Voorsanger, M. put it in their book ‘The Collaborative Organization’, with climate change, resource scarcity, social imbalances and the crisis of financial systems, we are realizing that our future depends on action that is based on dialogue and co-operation between individuals all over the world. More, sustainable innovation is based on people’s ability to think together and co-operate across sectors, nations and cultures.

And if we go to the essence, collaboration builds trust and mutual respect and breaks down the walls between people, teams, departments and divisions. Therefore, collaboration is the way people naturally want to work.

Collaborative cultures embrace a process in which people with different views and perspectives join themselves together and work to discuss issues openly and supportively in an attempt to find ways of helping each other solving a larger problem or achieve broader goals. And that’s why we love so much collaboration!




Agility, strategic agility, agile organizations – let’s keep up with world’s pace.

The context is clear:

Times change, as does the way we create, produce, deliver and surprise.  Digitalisation is fuelling our imaginations and innovation, and surprising us with a never-ending stream of new products and business models. At the same time, we are now gradually beginning to grasp the extent to which it has already transformed our reality forever, and the speed with which it is permeating and reshaping our media, the economy and popular culture.

The changes made possible by technology are just one important factor in this. A silent revolution is being driven by people and companies: we are currently experiencing a fundamental cultural shift, with new preferences emerging as regards the way in which companies, work and relationships with consumers are organised.

In a very quick perspective: an ever more informed, prepared and demanding consumer plays a very active role on whatever are his needs; companies need to be incredibly innovative, agile and fast on satisfying consumer’s needs; creation, manufacturing and service become integrated in an experience and almost everything is turning out to be an experience; and also work is proving to be a key locus of this transformation. It’s true that “every day” has become “anytime”, “here” has become “anyplace”, which may seem quite frenetic, but it’s also true that leaders are more aware of all this and look for far more light and agile operating models, faster and easier-to-understand processes and dynamics in house, and of course, responsible decisions at the speed of light.

Knowing in advance that tomorrow’s visionary companies will employ methods not yet thought of, what can we learn and discuss today about trends, transformation and the organizational models and dynamics of the future?

In an age of rapidly evolving technologies, business models, demographics, and even workplace attitudes—all shifting concurrently—change is not only constant but also exponential in its pace and scope. Companies from startups and online businesses to incumbents in all industries will experience the effects in far-reaching and transformational ways. And one thing is unquestionable: agility is key to succeed in this world.




‘Circular economy’ refers to a sustainable development model that allows materials to be returned to the productive cycle through their reuse, recovery, repair and recycling, thus ensuring greater efficiency in the use and management of resources, greater sustainability of the planet and greater well-being of the populations. It is an inherently attractive alternative to our current “linear” development path.

The circular economy is gaining increasing attention in Europe and around the world as a potential way for our society to increase prosperity, while reducing dependence on primary materials and energy. Many business leaders are embracing the circular economy as a way to increase growth and profitability. In parallel, a deep debate is going on about the importance of a circular economy for different stakeholders and its implications for employment, growth, and the environment.




Our connection to the promotion of authentic leadership is quite natural and it was always a way of leadership that we admired and defended.

Authentic leadership implies that one explores his or her best self, assumes it with courage and lives it in all dimensions of his or her life. It’s not everyone who is willing to do so because people get to be more honest and open but also apparently, yes apparently, unprotected. Having said so, it is important to refer that the more authentic one is, the more connected to the others and the more capable to involve everybody in greater endeavors.

Authentic leadership is beautiful. It’s the recognition of the goods and the bads, making a conscious and permanent effort on improving the goods and avoiding the bads. It’s being the same person at home, at work, everywhere and with everyone. It’s enjoying life, giving and taking with the best of us.

As David Pottruck, former CEO of Charles Schwab puts it:

“Self-awareness is nearly unanimous recognized as the most important capability for a leader to develop. Yet, many hard-working leaders leave no time for self-exploration, often resulting in difficulties on sustaining the success achieved. To examine yourself, you must be courageous and honest. Denying our weaknesses can be hard to resist, but openness and desire for feedback are essential attitudes.”

Bill George, Peter Sims, Andrew N. McLean & Diana Mayer, have dedicated great time and research to Authentic Leadership and in a very interesting article of HBR, issue of February 2007, they brought 7 lessons learnt from  125 interviews to leaders perceived as authentic. And these 7 principles for an authentic leadership style are: 1- Learning from your life story; 2 – Knowing your authentic self; 3 – Practicing values and principles; 4 – Balancing extrinsic and intrinsic motivations; 5 – Building your support team; 6 – Integrating your life by staying grounded; 7- Empowering people to lead.

Why not read this article and get to learn a bit more of the way to a greater authentic leadership style?




Education is the most powerful weapon which you can use to change the world – Mandela said it once and we couldn’t agree more.

Father Antonio Vieira wrote that education was a coin made of gold, as it has value everywhere. BB King said that education’s greatest beauty is that once gained no one can take it from us.

Education is that fundamental right everyone should have. It’s the opportunity one can have to get to know himself better, to make plans to the person he wants to be in the future. And if in one hand this goal has been quite unchanged, in the other hand the approaches, methods and techniques have been changing over the years. Materials, platforms, books, themes, even the physical spaces that we’ve always known as schools are changing, and with all this, of course, so are teachers and students dynamics.

We love education and we are always studying what is happening around the world. We are happy that more and more companies invest in education and assume a growing role in kids development. We have always believed in education and have no doubt that education and economy are totally connected, the results of the first one are the inputs, the talent and the value engine of the second one. But more:  social development, nations’ growth, better human conditions across the globe, peace and planet’s overall sustainability won’t be fully achieved if we don’t make our biggest investments in education.

Knowing the long term benefits we all dream with, let’s have a quick overview on what is changing in education:

  • Digitization brought a new democratization and a better access to knowledge (computers, internet, games, distance learning, online libraries and much more)
  • A new physicality for classes that goes far beyond the four walls of the classroom and happen now in a variety of places
  • Outdoor and nature are proven to be incredibly important for a better and more enriching learning. When children are learning in an outdoor environment, physical barriers disappear as well as all those artificial environments under air conditioning, and so intellectual performance and wellbeing increase dramatically
  • Schools decoration is now focused on future and aggregates notions and principles from color psychology, mindfulness or ergonomics: rooms and common areas have natural light, present great colors and are built to accommodate happy play, happy learning and happy relaxing. A lot of schools have no walls anymore and make great use of glass that serve as a metaphor to the end of knowledge barriers as well as to the transparency of behaviors to adopt over a whole life
  • XXI century educational programs are betting now in strategic areas such as: leadership, sustainability, problem solving, creative thinking, autonomy, empowerment or entrepreneurship
  • Competences like curiosity, storytelling, imagination, teamwork and even hand work are very important
  • The most modern schools try to make the school’s culture based on ‘an every one’s culture’, meaning looking inside each student and help to explore his or her own authenticity and potential. It’s a much more human approach instead of repetitive institutional rules that used to be inflexible
  • In this new context, teacher goes from a one way decider, who controls and delivers almost all contents to a positive facilitator. Teacher becomes an energizer who explores and moderates contents with students, letting them play a more active role on the learning dynamic which is much better for the integration of knowledge. Teacher recognizes students as talents in the room and promotes a collaboration culture that is tremendously powerful to provide confidence, sense of humor, cooperation and outside-of-the-box thinking
  • Also the thematic curriculum is expanding knowledge frontiers as it provides an interdisciplinary approach to themes, challenges or ambitions in hand. Some interesting classes combine math and music, others business and arts or even literature with science. Learning methods are sometimes less obvious but for sure more creative, interesting and engaging
  • Life-long learning is becoming more extended, starting earlier in life, going until very old people, with amazing continuing schools which is wonderful to follow ageing trends. More: informal learning is growing exponentially in order to fulfill the enormous variety of learning topics as well as the availability that people have to learn. Modular learning, workshops, conferences, executive programs, media, etc, are just some examples of other types of learning gaining new space
  • Also, adult people are in a permanent send to enrich their lives and want to learn about all their interests, not just the professional and technical ones.


Well, this is just a quick summary of trends we follow on education and education-related topics. We’ve been studying innovative schools around the world, powerful extra-curriculum programs (on music, arts, entrepreneurship, etc.), teachers that are making the difference, etc. What else can we say?  Just that we love education and everything we can learn about it and everything we can do to connect corporations and schools on a joint work for the education of the future, we are here and we love it!




The ability of companies to remain competitive has become increasingly critical, and this ability is directly related to their ability to innovate. In today’s global knowledge economy, given the current complexity and interdisciplinary model of knowledge, companies recognize that in some areas it is increasingly difficult to develop this innovation in an exclusively domestic way, through their own R & D resources. The era of “open innovation” has arrived a while ago but today it is more important than ever. In this context, collaboration with universities appears as an fundamental way to keep up with time, innovate and design the future.

Partnerships between universities and companies are nothing new. Typically, however, these partnerships consisted of discrete research projects which represented a further form of social responsibility for companies in order to promote their brand, rather than as a means of collecting practical results for their business, and for universities it represented another way of obtaining a certain amount of funding rather than a way of effectively contributing to the advancement of companies, innovation, economic growth and modernization of education.

However, examples of successful strategic partnerships between business and universities demonstrate that collaboration between business and universities has the potential to serve as a true engine for innovation and economic growth. As the recognition of the importance of these partnerships grows, a debate has started about how these partnerships can be more effective and relevant to businesses, universities and the economy.




Let’s say this was the very first big research field we started at WIN World, back in 2009. Why? Because we are passionate about the world, we love the future, and we believe all of us have an enormous role to play towards a greater tomorrow. And a lot better and faster can be done when powerful media brands are involved. We really believe that when we combine media-corporations-society, great economic and social progress can happen. Also, Carlota, our CEO, is a media woman since the beginning of her career and she truly believes in the positive power of media on inspiring people and entire societies. So, this is one of her main fields of interest!

So what is this that we call as media with purpose? Basically, inspirational and innovative media productions conceived to contribute to economic and social development. Media projects that are capable to generate movements and communities around causes of progress.

In fact media brands possess a great mobilization capacity, which can be used to achieve social progress, involving great concepts, individuals and corporations in the movement.

With this in mind we started to analyze what were the largest media groups in the world doing in terms of super meaningful and impactful projects. And we found many cases, incredibly powerful cases. From the US to Germany, to Sweeden, India, Portugal, UK, Brazil, Chile, …, in fact, we found impressive cases of media projects with purpose, achieving great results, impacting real lives and inspiring positive cultures across nations or even across the globe. We chose the most interesting cases and studied them deeply, from concepts and purposes, to content dynamics, marketing and communication, audiences, impacts, sponsorship models, everything. Since then, we keep following and studying media with purpose cases and we’ve been creating our own projects as well.

There’s one case from 2008 that is still today one of our favorite media with purpose projects which is Lead India, promoted by The Times of India. We can never forget the tears of joy and admiration that dropped from our eyes when we saw the show-case video. Truly impressive, truly inspiring. And this is illustrative of what we call media with purpose.


  1. 100 YEAR LIFE


Ageing, innovating retirement, bringing more life to our living years are subjects we study since 2012. In 2016, we started to explore Lynda Gratton’s studies that took all this into a project: the project of the 100 year life. Yes, that one that today each of us has to embrace because no matter what there is that greater and greater probability of one to live 100 years and this is simply fascinating but at the same time, if we do not prepare ourselves for such a life project, all this can be quite scary and distressing.

What does that mean, to live a 100 year life? Well, at least, a whole new way of thinking, planning, living and enjoying life. A whole new way of planning life and career, from education to work, from finances to health, from mind to body, from family to friends, from being a son or a daughter to being a father or a mother. If we are to live more years, let’s make our best to live the best we can.

With science and technology extending our life so further, we are living in the midst of a great individual and social transformation and the sooner we gain conscious of the new life dynamics, the better prepared we become to enjoy.

This means that everything that has to do with bringing this new awareness to individuals, this new arena of possibilities, is something we really, really love. But there is more, this 100 year life project does not impact only individuals, it also impacts corporations, businesses, services and products to be created and delivered to a mature, conscious, super informed and older society. Also rules and laws will change so we can all play well in a 100 year life society. Fascinating, no? We believe it is.

And again, as all who get to know us know, we are passionate about the world, we love the future, and we believe all of us have an enormous role to play towards a greater tomorrow. The perspective of a 100 year life brings a renewed responsibility and we hope a renewed joy as well. Let’s make it the best we can and let’s keep in mind that what we love, what we feel, what we think, what we hope, what we do and what we eat really matter!


  1. WORK 4.0


The German Federal Ministry of Labour and Social Affairs, headed by social democrat Andrea Nahles, coined the term ‘Work 4.0’ in the context of the dialogue on how society will work in the future, that started early in Germany. Such discussion lead to the Ministry’s Green and White Papers on Work 4.0.

Economic and technical changes are redrawing society. We are now beginning to understand the extent to which the fast rate of technological evolution has already transformed our reality at many different levels. The widespread use of the Internet, digitalization and automation is fueling innovation, surprising us with new products and services, and disrupting business models. Work is part of this transformation.

‘Work 4.0’ does not only mean the new technological developments of Industry 4.0. These technological developments are just one important factor revolutionizing the new work era. ‘Work 4.0’ refers to the work of the future, in all its breadth and depth, encompassing all the forces driving it, its trends, challenges and opportunities. Along the fast evolution of technology, a silent revolution is being led by people and companies that is materializing in a fundamental and sweeping cultural shift, with new preferences and values emerging in relation to the way in which work is viewed and organized. As a result of these new forces, new jobs are appearing while others are becoming obsolete; atypical work patterns are replacing full-time work and open-ended contracts; work is increasingly being carried out on online platforms connecting various stakeholders, or by project-teams across borders and time zones; intelligent machines are progressively replacing the human workforce for routine tasks; new types of professional and personal skills are required to respond to technological progress, etc.

Several and sometimes contradictory interests are at play. In order to strike the best balance among those interests and adequately cater for the new, constantly evolving, reality of the world of work in a way that benefits both people and companies and advances the economy, people, companies and policy makers need to gather and, together, have a thoughtful dialogue on Work 4.0.


And last but not least:




What else? Happiness! For sure, happy we are, with what we love, with what we do, with what we believe, with what we hope for.

As a statement from Immanuel Kant: “Rules for happiness: something to do, something to love, something to hope for.”

But at WIN World happiness is much more than a collective consciousness; it’s in fact an intense field of research. Our Happy Conference will celebrate 10 years in 2019 and many other happiness projects were developed with clients, in-company, because if we all know and recognize that people are the heart and engine of any organization, the dreamers and the doers of the future, it is also true that if people are not happy, there’s no meaning on being and playing.

When we started to explore happiness there was very little talk about corporate happiness and our focus in terms of research and analysis is that one that trains and inspires leaders, teams and entire corporations to create a culture of meaning, passion, creation and extraordinary results. We’ve been studying and organizing knowledge about happiness on a diversity of angles – from positive psychology to creativity, trust, productivity, magic, connection, winning mindset or people-first leadership. Then comes the creation of impactful programs which are designed for people committed to develop a life of purpose, contribution, success and happiness. People and corporations committed to grow in life and in business, in happiness and inspiring happiness all around.


For you, all the best 🙂