Do too many cooks in the kitchen spoil the broth? Or two heads are always better than one? A recent study by MIT Sloan School of Management Assistant Professor Abdullah Almaatouq found that the answer depends on the complexity of the task.
“The question of whether – and under what conditions – groups of interacting problem solvers outperform autonomous individuals can have real consequences. In a winner-take-all market, it can mean the difference between making profits and going out of business,” says Almaatouq. “Past research shows that it is advantageous to assign tasks to individuals or groups depending on conditions, but what are those conditions? That is what we looked at it in this study.”
Using his virtual lab platform, Empirica, Almaatouq conducted an online, large-scale experiment to test the hypothesis that the answer depends on the characteristics of the task. He looked at the complexity of a task, meaning the number of components in a task and the nature of the interdependencies between them.
Almaatouq found that teams are far more efficient than individuals when it comes to complex tasks. However, individuals are more efficient at simple tasks. “We find that groups are as fast as the fastest individual and more efficient than the most efficient individual when the task is complex, but not when the task is simple,” he says.
“A challenge is that we lack precise language to compare tasks that are seemingly different from each other in terms of complexity. It’s hard to quantify and measure those differences. In this study, we used a task with known computational complexity that we can translate into human complexity. This allowed us to vary the complexity of the tasks in the experiment in an objective way to see how individuals and groups performed,” he explains.
The bottom line for managers, according to Almaatouq, is that the allocation of work should depend on the complexity of the task at hand and the way performance is evaluated. For example, if managers want to find a workable solution to a problem in the least amount of time, they should ask a group to solve the problem when the problem is complex – and ask independent problem solvers when it is simple.
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Source: MIT Sloan Office of Media Relations | PNAS