The green economy is no longer a promise — it’s a powerhouse. A new report from the World Economic Forum and Boston Consulting Group reveals a market already worth over $5 trillion a year, set to surpass $7 trillion by 2030. For leaders, the message is simple: the growth curve has shifted, and the companies shaping low-carbon solutions are capturing the upside.
Across industries, green revenues are expanding twice as fast as traditional business lines. At the same time, companies with strong green portfolios typically access cheaper capital and even enjoy valuation premiums of 12%–15%. Investors are rewarding those preparing for a net-zero world — and penalising those standing still.
Some technologies have already crossed the cost-competitiveness threshold at a global level. Solar, wind, electric vehicles, and batteries — where costs have dropped up to 90% since 2010 — are scaling fast and reshaping global supply chains.
But not all transitions run at the same pace. Critical solutions such as low-carbon hydrogen and carbon capture and storage (CCUS) still face steep cost barriers. The report stresses the need for strong policy support and coordinated industry effort to accelerate maturity.
One of the most striking signals: China now accounts for more than 60% of all new renewable capacity expected through 2030 and invested $659 billion in clean energy in 2024 alone. With leadership in patents for solar, EVs and batteries, the gravitational centre of green innovation continues to shift eastward.
The study highlights examples from the World Economic Forum’s Alliance of CEO Climate Leaders — companies that turned early investment in green solutions into clear competitive advantage. Their playbook? Push technologies to scale, help shape the regulatory landscape, and diversify financing models.
Despite geopolitical noise and fluctuating climate narratives, the data speaks louder: the green economy is proving resilient, scalable, and highly investable. And with the market on track to hit $7 trillion, the next wave of opportunity belongs to the organisations that choose to act boldly today.
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Source: World Economic Forum
