How to unlock a greater sense of connection to work

Human Affairs

How to unlock a greater sense of connection to work

September 12, 2024

A new study led by Deloitte’s Purpose and DEI Office polled 1,000 US office professionals and found the majority (95%) believe it’s important that their employer makes a positive impact in their community, considering workplace volunteer opportunities a key factor in their decision to stay with their current employer or pursue a new one.

These results show the pivotal role volunteerism can play in an employee’s perception of and relationship with their employer and provide key insights for organizations to consider when looking to connect with and retain talent: 91% of survey respondents said volunteer opportunities can have a positive impact on their overall work experience and connection to their employer.

“It’s no secret that the last several years have changed not only the employee experience, but also what they expect from a current or prospective employer. This data clearly shows a call to action for organizations nationwide – employer-led volunteer opportunities can foster in-person connection and create opportunities for positive community impact that employees increasingly look for in the workplace,” says Kwasi Mitchell, Chief Purpose and DEI Officer at Deloitte.

Respondents who previously participated in employee volunteer programs indicated they did so to boost their sense of fulfillment and purpose (56%), strengthen their connection to their community (55%), improve their overall morale and teamwork (52%) and make them proud to work for their employer (49%). Half of respondents who participated in workplace volunteer programs indicated it helped them build connections with their colleagues.

Deloitte’s survey also indicates that participating in workplace volunteer opportunities has a ripple effect, capturing the power of workplace programs in effecting positive change. Nine in 10 respondents say their participation in workplace volunteer activities led to them participating in additional, independent volunteering activities, whether through the same organization or with other organizations within their community.

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