By Filipe Reduto Gaspar The word “sustainability” is on everyone’s lips. Given the context of climate emergency that we live in, it is only natural that, as a society, we are concerned about investing in sustainable practices to ensure a future for us, for our l ...

The World Resources Institute has trialed the effects of positive messaging on people’s food choices. In a recent study, the two most effective descriptive messages doubled the chance that a consumer would order a vegetarian menu item.  Participants who read the messages  ...