As organizations rethink leadership, growth and responsibility, WIN WORLD formalizes a repositioning aligned with the challenges of a more complex world.

As global leaders face mounting pressure to deliver growth while responding to social, environmental and technological disruption, the role of knowledge platforms is being redefined. In its 18th year, WIN WORLD announces a strategic repositioning that reflects this shift — moving from event-driven thinking to a broader mission: amplifying impact.

The timing is not accidental. According to the World Economic Forum, more than 50% of global GDP is moderately or highly dependent on nature, while leadership capability, trust and collaboration are increasingly cited as decisive factors for long-term resilience. At the same time, McKinsey research shows that organizations with strong learning cultures are up to 52% more productive and significantly better positioned to navigate transformation.

In this environment, the value of knowledge is no longer measured by access alone, but by its ability to mobilize people, shape decisions and generate collective action. Founded in 2008, WIN WORLD emerged with a simple intuition: the future belongs to those willing to think bigger, act with courage and engage deeply with the world around them. Over nearly two decades, that intuition evolved into the design of knowledge and impact platforms — from large-scale summits and leadership programs to documentaries, strategic narratives and long-term movements connecting companies, institutions and civil society.

Initiatives across healthcare, energy transition, sustainability, education, technology and leadership have shared a common logic:
knowledge as a driver of progress, amplified through the right platforms, content and alliances. What differentiates WIN WORLD’s new positioning is not a change in direction, but a clearer articulation of purpose:

“What we do has never been ‘just’ about conferences,” CEO and Founder Carlota Ribeiro Ferreira highlights. “It’s about creating spaces where ideas gain traction, leaders gain clarity and collective action becomes possible.”

This approach aligns with broader shifts identified by institutions such as Harvard Business Review, which highlights that leaders increasingly seek environments that combine insight, reflection and execution — rather than isolated moments of inspiration. WIN WORLD — Amplifying Impact reflects its role as a partner to leaders and organizations that think bigger — offering confidence, context and connection in times that demand more than reaction.

As organizations and societies navigate an era defined by complexity rather than certainty, platforms that translate knowledge into action become critical infrastructure for leadership. Eighteen years in, WIN WORLD enters this new chapter with the same curiosity that shaped its origins — and with a clearer commitment to what comes next: amplifying impact, together.