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Flexibility: how companies that chose not to take steps backward are now reaping the rewards

September 6, 2022

The way we work has changed, and this is not news to anyone. New models, with the help of technology, had been growing in recent years and became stronger with the coronavirus pandemic. With the return to “normality,” many companies decided not to take steps backward, and are now reaping the results of that decision.

Spotify is a good example. The company announced its new work model called “Work from Anywhere” in February 2021. The policy allows employees to choose how often they work from the office and where they work, as long as the company has an operation there. More than a year later, the audio platform reports lower turnover compared to pre-pandemic levels and increased diversified representation.

According to an article published by Fortune magazine, Spotify credits these changes to its back-to-the-office initiative. The company’s attrition dropped 15% in Q2 2022 compared to the same quarter in 2019. In addition, the music streaming service says its location flexibility has helped the company meet DEI goals, with approximately half of new hires coming from a location outside of Spotify’s main hubs (New York City and Los Angeles).

The latest edition of the Talent Trends survey from global HR consultancy Randstad shows that employee experience at the company where they work is a hot topic for human resources leaders. Among respondents, 84% are determined to build strategies that enhance employees’ experience and perception of their jobs. One of the keys to getting there is offering flexibility. 

According to the study, 86% of the HR leaders interviewed globally see flexibility as a key factor when it comes to attracting, engaging and retaining talent.

As Spotify’s successful campaign states: “work isn’t somewhere you go, it’s something you do.”

Source: Fortune | Randstad