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WIN WORLD NEWSROOM

Here we speak up to broadcast the future

Humans × Machines: why work design is the missing link in AI ROI

Humans × Machines: why work design is the missing link in AI ROI
As AI adoption accelerates across industries, a new Deloitte study reveals a paradox: while organizations are investing heavily in artificial intelligence, many are failing to see returns that match the hype. The reason, researchers say, is not technological — it’s human. Acc ...
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5 powerful trends toward more agile organizations

5 powerful trends toward more agile organizations
Service delivery model evolution yields tangible business impacts and reflects transformative tech impact. The new Deloitte Global Business Services (GBS) Survey reveals the continued impact, inputs and investment trends stemming from Global Business Service (GBS) delivery models ...
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The jobs most affected by AI, according to Microsoft’s latest study

The jobs most affected by AI, according to Microsoft’s latest study
Artificial intelligence isn’t here to replace every job — but it’s already transforming many of them. That’s the key takeaway from a new Microsoft study analyzing over 200,000 anonymous user interactions with its AI assistant, Copilot, in the United States. By identifying ...
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Accelerating technological change lies at the heart of the skills challenge

Accelerating technological change lies at the heart of the skills challenge
The main challenges in terms of employee skills are linked to technology. And for HR Directors and HR Managers, they are having a major impact on the development of employee skills. This is what the International Barometer – Transformations, Skills and Learning study by Fre ...
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Technology industry poised for growth in 2025, Deloitte report suggests

Technology industry poised for growth in 2025, Deloitte report suggests
Despite recent economic and geopolitical uncertainties, the technology sector is set for growth in 2025, driven by increased IT spending, artificial intelligence (AI) investments, and a renewed emphasis on innovation. According to Deloitte’s latest 2025 Technology Industry Outl ...
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Building enterprise AI maturity

Building enterprise AI maturity
A new research briefing from the MIT Center for Information Systems Research (CISR) at MIT Sloan School of Management identifies four stages of enterprise AI maturity and finds that financial performance improves with each stage. The findings are based on an MIT CISR survey of 72 ...
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The future of hiring

The future of hiring
AI in Hiring Usage is Widespread: 99% of HR managers reported using AI in some capacity in the hiring process. According to The AI in Hiring 2025 survey, released by Insight Global partnered with Atomik Research, the technology’s expanding role in streamlining the hiring pr ...
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AI avatars attending meetings for you? Coming soon

AI avatars attending meetings for you? Coming soon
One step closer to letting AI avatars attend meetings for you. As part of a broader AI expansion, Zoom announced it will soon let you create an AI avatar of yourself that you can use to send brief messages to your team.  In practice, you will first record yourself. Then, the com ...
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GenAI tools and solutions for business success

GenAI tools and solutions for business success
New research from the MIT Center for Information Systems Research (CISR) at MIT Sloan School of Management finds that Generative AI (GenAI) management requires data, analytics, and technology leaders to distinguish between two distinct types of implementations:  GenAI tools that ...
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How AI can talk us out of conspiracy theories

How AI can talk us out of conspiracy theories
Have you ever tried to convince a conspiracy theorist that the moon landing wasn’t staged? You likely didn’t succeed, but ChatGPT might have better luck, according to research by MIT Sloan School of Management professor David Rand and American University professor of psycholo ...
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The tech trends that will shape 2025

The tech trends that will shape 2025
From the server room to the board room, AI is becoming foundational to enterprise IT, and an indispensable ingredient in the design and delivery of new products and services. That said, a new report released by Deloitte reveals that organizations face an imperative to fully align ...
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Decision-making on ethical AI

Decision-making on ethical AI
Deloitte’s newly released study, Leadership, governance and workforce decision-making about ethical AI, found C-level leaders are implementing strategic governance around AI to ensure the ethical use and development of this technology, and most believe these ethical governa ...
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Gen AI: from potential to performance

Gen AI: from potential to performance
Organizations are seeing value from their early Generative AI forays and those successes are driving more investment. According to a new Deloitte report, two-thirds of the organizations  surveyed (67%) said they are increasing investments in Generative AI because they have seen ...
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Data and risk remain key challenges to scaling GenAI

Data and risk remain key challenges to scaling GenAI
The Deloitte AI Institute unveiled the third quarterly edition of its State of Generative AI in the Enterprise report, revealing the current landscape of GenAI adoption and deployment and how organizations are overcoming barriers to create value at scale. The report is based on a ...
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The future of technology

The future of technology
Trends are what we can know about today and are based on data and evidence. American futurist Amy Webb launched the most expected paper on the topic during the annual South by Southwest (SXSW), in Austin, USA. For her, we are living in a new era, similar to the industrial revolut ...
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Generative AI Upskilling: no shortcuts

Generative AI Upskilling: no shortcuts
A new study conducted by MIT Sloan and Harvard scholars with Boston Consulting Group, a global management consulting firm, goes against the grain of what common literature suggests and explore the obstacles associated with older workers rapidly upskilling themselves from juniors. ...
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The future face of tech leadership

The future face of tech leadership
Artificial Intelligence is the number one priority area for CIOs (Chief Information Officers) in 2024 and 89% are actively seeking opportunities to incorporate AI capabilities into their companies. The enthusiasm for AI integration goes beyond the IT function, with 87% of respond ...
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Researchers decode how our brains derive meaning from words

Researchers decode how our brains derive meaning from words
Researchers at Massachusetts General Hospital have discovered a microscopic “thesaurus” within the brain, revealing how neurons process and derive meanings from spoken words. This groundbreaking study utilized novel technology to record the activities of single neuron ...
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Why we are the ‘Generation T’

Why we are the ‘Generation T’
Futurist Amy Webb presented her definition of Generation T during her panel at South by Southwest 2024 (SXSW). On the occasion, the researcher outlined her annual report on tech trends at the festival. For the American researcher and professor at the NYU Stern School of Business, ...
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“AI is everybody’s business”

“AI is everybody’s business”
A new research briefing released by the MIT Center for Information Systems Research (CISR) establishes three principles supported by data monetization research to guide business leaders when making artificial intelligence (AI) investments. The paper was written by Barbara H. Wixo ...
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The archetypes of workers in the GenAI era

The archetypes of workers in the GenAI era
A new generation whose co-pilot is generative artificial intelligence is already changing the way people work and view their professional experience. A new McKinsey survey shows that talents feel they need cognitive and socio-emotional skills more than technological skills (as ma ...
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Preparing the workforce for ethical and trustworthy AI

Preparing the workforce for ethical and trustworthy AI
Inspired by the findings in Deloitte’s annual “State of Ethics and Trust in Technology” report, Deloitte surveyed 100 C-suite executives with a lens on preparing the workforce for AI. The goal? To understand how organizations are using AI, how they are educating their workf ...
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Companies are heating up on AI

Companies are heating up on AI
Generative Artificial Intelligence has “invaded the corporate agenda at a speed unmatched by any previous technology”, a new Fortune survey in collaboration with Deloitte reveals. According to the poll, the majority of respondents are already implementing it to automate manua ...
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Generative AI and its implications for business

Generative AI and its implications for business
Gen AI is the top priority among business executives with potential for the greatest impact on business operations and performance over the next few years. That is the most recent finding from Weber Shandwick’s Un/Predictions Report. The poll covered 104 senior executives f ...
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Fintechs expected to grow by double digits a year by 2028

Fintechs expected to grow by double digits a year by 2028
In the wake of what is happening in the innovation ecosystem as a whole, sustainable growth is the order of the day. And with their flight plan in place, fintechs – companies that combine technology and financial services – could grow by 15% a year by 2028 worldwide. ...
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Managing talent, governance, and risk are top challenges with Gen AI adoption

Managing talent, governance, and risk are top challenges with Gen AI adoption
During the World Economic Forum’s annual meeting, the Deloitte AI Institute has unveiled the first wave of a quarterly survey, which explores how actions taken now will guide how Gen AI adoption unfolds and if its benefits are fully realized. More than 2,800 Director to C-suite ...
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There is potential for AI in the social sector

There is potential for AI in the social sector
AI is a tool that increasingly more sectors are using to achieve their results efficiently. Although one might think of the tech, health or retail industries, among others, as the most likely ones to embrace this technology, a recent survey found that there is also interest in AI ...
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Trust and human sustainability: the 2024 top human capital trends

Trust and human sustainability: the 2024 top human capital trends
With one eye on the most pressing issues for organizations, leaders and workers, Deloitte’s new report, “Thriving Beyond Boundaries: Human Performance in a Boundaryless World,” identifies seven trends that showcase how a combination of business and human outcomes plays ...
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The role of technology in the short – and long – term strategies

The role of technology in the short – and long – term strategies
Today’s innovation chiefs are working with organizations that are capturing new value in a rapidly changing marketplace. These companies are developing assets meant to help them create new opportunities beyond their walls, by capitalizing on the excitement—while acknowledging ...
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Jobs that mention AI attract greater candidate engagement

Jobs that mention AI attract greater candidate engagement
Worldwide, the competencies required for jobs are expected to change by at least 65% by 2030, as rapid developments in Artificial Intelligence accelerate changes in the workplace, according to data from LinkedIn. The changes are already underway – job openings that mention ...
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US executives expect remote work to grow again

US executives expect remote work to grow again
Executives expect remote and hybrid working models to grow over the next five years, according to a new survey. The reasons: employees like it, technology is improving and there seems to be no loss of productivity. According to an article published in the Harvard Business Review, ...
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Top AI solutions to revolutionize global healthcare

Top AI solutions to revolutionize global healthcare
A new World Economic Forum report highlights the transformative potential of artificial intelligence (AI) in healthcare and the importance of public-private collaboration in driving its global adoption. In response to the systemic challenges that are straining health systems worl ...
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Using generative AI responsibly

Using generative AI responsibly
Generative Artificial Intelligence technology is advancing quickly. And with expansion and advantages also come risks and precautions. A recent article published by McKinsey partners alerts that leaders who want to design their teams and processes to mitigate those risks should a ...
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The world’s top emerging technologies

The world’s top emerging technologies
A new report released by the World Economic Forum in partnership with Frontiers Media S.A outlines the technologies poised to positively impact society in the next three to five years, bringing together the perspectives of over 90 experts in 20 countries from all world regions. T ...
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CEO decision-making in the age of AI

CEO decision-making in the age of AI
“It is an epic challenge.” This is how IBM researchers introduce a recent study investigating the relationship between CEOs and their decision-making and new technologies, especially generative AI. In a world where CEOs are making decisions faster than ever, at the sa ...
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Scientists ever closer to the ‘holy grail’ of clean energy

Scientists ever closer to the ‘holy grail’ of clean energy
In December last year, the US Department of Energy announced that scientists at the Lawrence Livermore National Laboratory had carried out a nuclear fusion reaction that generated more energy than they had used. The achievement, unprecedented worldwide, was celebrated as a game-c ...
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AI tools bring welcome relief for overworked IT teams

AI tools bring welcome relief for overworked IT teams
A new Freshworks survey conducted with 2,000 IT professionals around the world found that 71% of IT professionals are already using A.I. to support their workload and boost personal productivity. “Nearly all see benefits to employees using generative AI for work, as it free ...
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ChatGPT: it’s not only about speed, MIT says

ChatGPT: it’s not only about speed, MIT says
When it comes to everyday types of communication like writing emails or short reports, a new MIT study published in the journal Science suggests that generative AI could be a big advantage. According to the report, using chatbots for these tasks speeds up productivity by 40% and ...
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How AI is changing the anatomy of work

How AI is changing the anatomy of work
There are those who fear the advance of artificial intelligence in the labor market, making pessimistic forecasts, but there are also those who see the tool as a career and business ally. Making resumes, improving e-mails or simulating job interviews are some examples of simple t ...
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The next productivity frontier

The next productivity frontier
According to the latest paper by McKinsey & Company, generative AI is poised to unleash the next wave of productivity, bringing a big economic impact. The analysts took a first look at where business value could accrue and the potential impacts on the economy and the workforc ...
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Artificial Intelligence and I

Artificial Intelligence and I
By João Vale Moreira The advancement of times brings with it the advancement of Man and, consequently, the advancement of the machine. As we emphasize more than ever the role of everyone in society, across the whole spectrum – I mean gender, orientation, physiognomy, cultu ...
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More than 70% of companies plan to adopt new technologies by 2023

More than 70% of companies plan to adopt new technologies by 2023
Most companies plan to adopt new technologies in 2023. This is the main finding of the Digibee 2023 State of Enterprise Integration Report. In its 2nd edition, the study presents the current scenario of corporate digital transformation, after hearing more than 1,000 CIOs, CTOs an ...
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Six ways that AI creates business value

Six ways that AI creates business value
More than at any time in recent history, businesses in all fields are moving closer to AI by incorporating it into their operations, whether through partnerships with experts and technology companies or investments in AI research and development. This is enabling companies to gai ...
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Digital media trends: the blended realities of younger generations

Digital media trends: the blended realities of younger generations
Almost half of Gen Zs and Millennials in the United States spend more time socializing with others in social media than in the physical world, and 40% admit to socializing more in video games than in the physical world. This is one of the main findings of Deloitte’s Digital ...
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The role data plays in decision-making

The role data plays in decision-making
The number of decisions we are making is multiplying and more data is not helping. In other words, the complex relationship leaders have with data and decision-making today is creating a new dilemma: people admit to not knowing what decision to make more than once every single da ...
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The 5 fastest-growing jobs in the world

The 5 fastest-growing jobs in the world
Technology adoption will remain a key driver of business transformation in the next five years. According to the World Economic Forum’s The Future of Jobs Report 2023, over 85% of organizations surveyed identify increased adoption of new and frontier technologies and broadening ...
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1 in 3 companies is watching remote workers on camera

1 in 3 companies is watching remote workers on camera
Since the pandemic, the number of companies that have started investing in remote work has multiplied, providing the comfort and technology needed for people to get their jobs done. Now, a new survey reveals that more employers are banking on employee monitoring software to ensur ...
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CEOs and the cyber risk: secret fears, uncertainty and discomfort

CEOs and the cyber risk: secret fears, uncertainty and discomfort
CEOs, regardless of their education, must become significantly more cyber-literate, like it or not. So said  Fortune’s senior editor Geoff Colvin, analyzing the outcome of the late report from ISTARI, a global cybersecurity firm established by Temasek, the Singapore state ...
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Remote work still strong

Remote work still strong
Despite pressure to return to the office from many leaders around the globe, new data from a group of economists show that remote work is picking up steam in some cities across the U.S., including Atlanta, Boston, Chicago, and New York. According to the researchers, job postings ...
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Five tech and ESG trends presented in Davos

Five tech and ESG trends presented in Davos
Under the motto “Cooperation in a fragmented world,” the latest edition of the World Economic Forum brought together more than 2,700 heads of state and government, CEOs of major corporations, representatives of civil society, global media, and youth leaders from Afric ...
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How to make company operations more agile

How to make company operations more agile
The expansion of new AI (Artificial Intelligence) technologies, the adherence to decentralized ecosystems and experiments with the metaverse are some of the trends that Brazilian companies must follow in the next two years to make their operations more agile. The lack of manpower ...
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New roles for the lawyers of the future

New roles for the lawyers of the future
The technological advance of the last few years has brought new demands, services, and activities to the legal sector and, thus, new functions will be required from lawyers in the future, shows a study by FGV Direito SP. The results defined 11 emerging areas in the legal field. B ...
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Ethical technology: an everyone’s responsibility

Ethical technology: an everyone’s responsibility
A recent survey of 1,794 business and technical professionals who are actively involved in either developing, managing, or consuming emerging technologies has found that it is critical that companies take the lead in developing ethical frameworks, standards, and leading practices ...
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The job roles of the future

The job roles of the future
New professions, social-emotional skills and focus on continuing education. These should be the main characteristics of the professionals of the future according to the study “Detechting the careers of the future” conducted by edtech Descomplica and published by Valor ...
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You don’t need to reduce screen time; try self-monitoring

You don’t need to reduce screen time; try self-monitoring
Common sense says that fiddling with a cell phone means wasted time. But research conducted by San Diego State University in partnership with the City University of New York (USA) showed that monitoring the time connected to the screen through applications generates a more focuse ...
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Remote work, lower engagement?

Remote work, lower engagement?
You may love it, or you may hate it. After the intensification of remote working that has taken place in recent years, some leaders have questioned the effectiveness of working from home – which added to the reduction in spontaneous meetings and conversations with employees. St ...
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Digital Nomads: Spain to launch new visa in 2023

Digital Nomads: Spain to launch new visa in 2023
In January, Spain will officially join the list of European countries offering digital nomad visa programs to attract international talent. According to information published by Forbes magazine, the new visa was ratified last week by the country’s congress and will allow pe ...
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Four out of ten companies use gamification to train employees

Four out of ten companies use gamification to train employees
Four out of ten organizations in Brazil use gamification training to develop employees, according to a survey conducted by Gupy, a human resources technology company, published by Valor. The data shows that 40% of the 1.000 companies surveyed use gamified training for employees a ...
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Four key actions powering value from Artificial Intelligence

Four key actions powering value from Artificial Intelligence
In a time when data infrastructure and processing power offer the necessary foundations to fuel truly transformational applications and rapid innovation, artificial intelligence (AI) has a unique and powerful role to play in meeting many of the current challenges.  The fifth ...
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Cybersecurity becomes HR priority

Cybersecurity becomes HR priority
Around the world, cybersecurity and data privacy remain the single greatest risk to individuals. This risk is considered the most likely to occur and the one with the most serious consequences. Therefore, spreading a corporate culture toward cybersecurity is a top HR priority rig ...
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4 pathways to become ‘future-ready’

4 pathways to become ‘future-ready’
A recent study of 1,311 global firms found only 22% are “future-ready,” having gone through digital business transformation and developed the capabilities that enable them to innovate, engage, and satisfy customers while reducing costs.  While transformation is not easy, the ...
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Mastering the new digital-pos-pandemic life

Mastering the new digital-pos-pandemic life
A recent study conducted and released by Deloitte analyzed consumer technology trends and how households are adjusting their use of mobile devices, wearables, and smart home technology. Past the pandemic restrictions and as people return to the office, consumers and workers have ...
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The top media trends you can’t run away from

The top media trends you can’t run away from
The latest edition of Deloitte’s Digital media trends diagnoses: consumer behavior is shifting, led by Gen Zs and Millennials. People are looking for more personalized, interactive, and immersive experiences. The study uncovered insights from the United States, Brazil, Germany, ...
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Smartphones can improve memory, research found

Smartphones can improve memory, research found
Neuroscientists and experts around the world have expressed concerns that the overuse of technology could result in the breakdown of cognitive abilities and cause “digital dementia”. However, a new study by University College London (UCL) suggests that using a digital device ...
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Hybrid work reduced employee loss, study shows

Hybrid work reduced employee loss, study shows
Hybrid work reduced employee loss rates at a large tech company by 35% and improved job satisfaction scores, with no negative impact on performance or promotions, according to a new Stanford University study. Following the explosion of remote work during the pandemic, many compan ...
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Leaders in Action: Josh Valman

Leaders in Action: Josh Valman
Season 2 on the way! Since the work for the second season has begun, the WIN World Newsroom revisits the inspiring stories featured in the first season of Leaders in Action Society. Today: a young entrepreneur accelerating innovation. Josh Valman, a 90’s kid, shows ho ...
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The great wave of innovation

The great wave of innovation
The pace of technology development and adoption by companies is bigger than ever in all economic domains, from agriculture to finance, from healthcare to manufacturing. Executives must create awareness on these technologies and comprehend the potential impact in their business, f ...
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The power of analytic thinking

The power of analytic thinking
Several surveys have shown that analytic thinking and problem-solving top the list of skills that employers believe will grow in prominence over the next five years. Analytic thinking is a careful, deductive way of thinking, where data analysis and logic work together to make dec ...
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Leaders in Action: João Medeiros

Leaders in Action: João Medeiros
Season 2 on the way! Since the work for the second season has begun, the WIN World Newsroom revisits the inspiring stories featured in the first season of Leaders in Action Society. Today: a man of physics, cosmos and writings. João Medeiros tells how to unite a passion fo ...
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Why professionals from different fields want to migrate to technology

Why professionals from different fields want to migrate to technology
Even without a higher degree in technology or digital, most professionals are interested in working in these areas. This is what a recent Land survey, published by the Brazilian newspaper Valor, indicates. The research heard 3,153 people. Of the total, only 9% are graduates in te ...
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Netherlands poised to guarantee remote work by law

Netherlands poised to guarantee remote work by law
While American companies struggle to attract workers back to their offices, the Dutch Parliament has passed legislation to establish remote work as a legal right in the country. The text now heads to the Senate.  If passed, the new law will force companies to consider reques ...
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Brazilians are the ones who most believe in science worldwide

Brazilians are the ones who most believe in science worldwide
A study conducted by the multinational company 3M with 17 thousand people from 17 countries in the Americas, Europe, Asia and Oceania, indicates that the credibility of scientists is on the rise in most countries, but particularly high in Brazil. The State of Science Index shows ...
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ON THE RECORD #7

ON THE RECORD #7
7th episode is out! In June’s editorial meeting, the future has already taken over the present: the NFTs — your chance to finally understand what it’s all about; Justice putting limits on social networks; and the delights and transformations of playing in a glob ...
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Artificial intelligence may be the key against mental illnesses

Artificial intelligence may be the key against mental illnesses
Researchers in the United States have conducted a pilot study in humans that indicates that, through artificial intelligence and targeted electrical brain stimulation, it is possible to improve specific human brain functions. The study, published in the scientific journal Nature ...
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Screening for neurological disease at home

Screening for neurological disease at home
Researchers at the University of California San Diego have developed a smartphone app that can track Alzheimer’s, ADHD and other neurological diseases and disorders from eye analysis. The app uses a front-facing infrared camera, which is built into newer smartphones for fac ...
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Technology for social good: the NFTs fundraising revolution

Technology for social good: the NFTs fundraising revolution
With technology powering virtually every industry and the explosion of blockchain innovations and applications, digital is spreading into unconventional areas and promises to revolutionize art, music, and social causes as well. The idea is: by combining empathy, passion, and big- ...
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Digital transformation: a critical growth driver in 2022

Digital transformation: a critical growth driver in 2022
Business leaders are upping investments in what they see as the top drivers of growth this year. The current PwC Pulse Survey shows that, for more than three-quarters of them (77%), the ability to hire and retain talent is most critical to achieving growth. Less than a third (31% ...
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Big Tech dominates Fortune’s annual ranking of corporate reputation

Big Tech dominates Fortune’s annual ranking of corporate reputation
Just as it dominates our economy, Big Tech now dominates Fortune’s annual list of the world’s most admired companies. For the third year in a row, Apple, Amazon, and Microsoft rank first, second, and third, respectively, based on a poll of some 3,700 corporate executives, dir ...
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Healthcare in a post-covid digital world: how to be protected

Healthcare in a post-covid digital world: how to be protected
Disruptive technologies – such as artificial intelligence and machine learning, digital reality, blockchain and the cloud – are ushering in a new era for consumers, industries and organizations. Over 10,000 mental health apps are currently on the market, yet regulations do no ...
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Recruiting with Artificial Intelligence: the best practices

Recruiting with Artificial Intelligence: the best practices
Organizations around the world are increasingly using AI-based tools to manage human resources tasks,  in ways that are more effective, fair, and efficient. When it comes to recruiting, companies are using these tools from candidate screening, where technology helps to selec ...
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Heroes of the Year: the scientists who made the difference in 2021

Heroes of the Year: the scientists who made the difference in 2021
For 2021’s Heroes of the Year award, Time magazine named researchers who worked on the COVID-19 vaccines, called “The Miracle Workers”. The cover image features Katalin Karikó, Barney S. Graham, Kizzmekia Corbett and Drew Weissman, four scientists who made stri ...
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Artificial intelligence can help train superprofessionals

Artificial intelligence can help train superprofessionals
Introduced to the world in 2019, in a first moment aimed at the medical field, helping patients who lost their speech to communicate, the Alter Ego artificial intelligence could now be used to create a generation of super professionals with access to any knowledge.  ThatR ...
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First test mission to defend Planet Earth

First test mission to defend Planet Earth
On Wednesday (November 24th), NASA launched the first mission to hit an asteroid as a test against future threats. A spacecraft will crash into the satellite Dimorphos at a speed of nearly 25,000 kilometers per hour, enough to alter its trajectory.  NASA scientists say that for ...
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Metaverse: the future of work?

Metaverse: the future of work?
Considered the next chapter of the Internet, the virtual world where people will be able to interact and carry out any activity – including work – is the latest bet by technology giants and promises to give new contours to human communication. The metaverse is a virtu ...
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Leaders call for protecting children online

Leaders call for protecting children online
Internet giants joined several world leaders to issue a global call to better protect children online. The appeal was initiated by France and the U.N. child protection agency UNICEF. The document brings that “in the digital environment, children can come across harmful and viol ...
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